Every capable digital marketer knows this: In Search Engine Optimization, Content Marketing is essential. These days, search engines like Google are adamant in giving their users the best and most relevant search results. This means that the only way to succeed in SEO is through doing just that – providing your customers and your target audience the most useful and informative content. In this guide, we’ll teach you how to create the best content marketing strategies for successful and effective SEO.
What is Content Marketing?
In a nutshell, content marketing is a specific and strategic marketing approach focused on creating and distributing relevant, informative, and consistent content in front of a clearly defined target audience. Ultimately, content marketing to drive profitable customer action. Hence, if you are serious about getting real results from your digital marketing campaigns, you’d better put your focus on content marketing as well.
However, keep in mind that content marketing isn’t at all about selling. More often than not, the goal is to educate your audience, or even purely to entertain them. In the end, proper content marketing is all about driving customer action by giving answers to their needs.
Many would say that keyword research should be the top priority of any digital marketing campaign. After all, keywords determine your competition and show you how well you are likely going to do in SERPs (Search Engine Page Results). While we agree with this claim entirely, keywords are only useful to some extent. In the end, no matter how well you choose your keywords, they won’t be much value if the content they lead to is useless. Ultimately, solely focusing on keywords will not cater to your audience’s content needs in search.
In short, you should go from a keyword-first-driven content strategy and into an audience-centric one. This will put you in a better place for creating SEO content that actually converts.
How do you create a good content marketing campaign?
Content Marketing is an on-going process. In order for it to work, you need to deliver high-quality content to your audience on a regular basis. Here are a couple of things you should consider when creating your own content marketing plan.
- Answer the most important questions first.
One of the first steps in preparing for your content marketing plan is to tackle these necessary questions:
Who is your audience? Get to know who your potential customers are.
What are their needs? Provide them with answers to the daily questions.
What kind of content do they typically consume? What are their interests?
Where on the web do they usually frequent? Online or Offline? Which social media platform do they use?
What does your brand offer that is useful and unique? Are you an industry expert with the insightful knowledge to share?
- Find your angle.
Now, this part is extremely important: Find your unique album and stick to it. The key is to strike a balance between your brand’s expertise and your audience’s needs. This can be quite challenging. After all, your competitors are selling the same products. So what makes your business unique to all others? What can you provide well that no one else can? When you figure out what valuable things to share to your audience, you’re already halfway there,
- Set your goals.
At the end of your content marketing campaign, what is it that you want to accomplish? Do you want to increase your leads? Do you want a certain percentage more in sales? Do you want to build up your customer base? Determine your goals first and develop a solid plan to achieve it.
Content Marketing is not easy. In fact, it’s a long-term and continuous process that involves knowledge and determination. However, these days, it’s highly essential in creating a robust digital marketing plan. Content Marketing along with SEO can bring a lot of benefits to your business.